While we’re big on online shopping, there’s still something magical about heading to the shops. Maybe it’s the opportunity to discover new trends or the ability to try everything on in real time — either way, it hasn’t lost its charm.
After its sold-out show at Afterpay Australian Fashion Week earlier this month, FNFD has cemented itself as a powerful platform to promote First Nations creatives, which is why Edit Collection is showcasing its designers in real life for the first time. The exclusive pop-up is continuing to fan the flame around these proudly owned Indigenous labels, and we’re all too happy to see this come to life.
So, if you’re wondering which labels are on display, you can expect to shop the likes of Gantharri, Ihraa Swim, Clothing the Gaps, Ikuntji Artists Frock On!, and Cultural Craftsmanship, right off the rack.
As a superb start to FNFD’s three-week tenure at the pop-up, on May 21 visitors were invited to join a panel discussion with the designers themselves — Bobbi Lockyer, Nat Dann, Laura Thompson and Grace Lillian Lee — hosted by artist, storyteller and FNFD ambassador Luke Currie-Richardson. The event was opened with traditional First Nations dancing and a smoking ceremony by Elder Brendan Kerin.
FNFD will form an important stage of Edit Collection’s history, as the pop-up continues to feature the most cutting-edge sustainable designers and emerging labels throughout 2022.
Brands are selected for Edit Collection based on the criteria of sustainability, mindful creativity, innovation, diversity and inclusivity, as well as their ability to celebrate Australian fashion and culture — qualities which FNFD have in abundance.
FNFD is a not for profit (NFP), which platforms and promotes the growth of the Indigenous fashion ecosystem. Its collaboration with Edit Collection is showcasing these young creatives and designers, who are taking their seat at the table.
So, not only can you experience and purchase these exciting designs on the spot, but you can also celebrate and support independent Indigenous designers.
A minimalist and futuristic space
A visual feast, the store’s design is worthy of a mention too. The minimalist and futuristic space at Edit Collection allows each brand to shine, leaning on the latest fashion-focused technology, which is revitalising and elevating retail like never before.
Designed by Sydney based designer and art director, Kyle Jonsson, the space is fitted out with fully recyclable hangers crafted from upcycled marine plastics, ocean bound plastics and post-consumer plastics courtesy of Arch & Hook.
Featuring technology that drives engagement with shoppable change room mirrors, gesture-controlled screens that create brand immersion and a
digital assistant to shoot and share selfies, the store captures the essence of each brand while presenting them in a modern style.
There’s nothing like shopping a brand in-store where you can touch and try on the designs, allowing you to pick the perfect piece, which is part of what makes this experience so special. It’s time to support existing and emerging Indigenous designers, and this is the time to do it.
Support First Nations artists and designers by shopping FNFD at Edit Collection’s Chatswood Chase fashion-forward pop-up store from May 21 to June 22.