MILAN — Prominent returns and several debuts will mark the upcoming Milan Men’s Fashion Week, slated to run from June 17 to 21. But don’t expect Zegna to kick off the week with its usual Friday slot. This season the brand is actually wrapping up the physical events on June 20, opting to stage its runway show at 7 p.m. at the Oasi Zegna reserve in Trivero, a two-hour ride from Milan.
“It will be the occasion to experience a special place, which embodies the values of the brand but also of Italy and sustainability: that link between man and nature that we have to push forward,” said Carlo Capasa, president of the Camera della Moda on Wednesday, unveiling the official calendar.
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Giorgio Armani will hold two shows that same morning, followed by a Gucci presentation. This is another unexpected move since the Florence-based brand