Fashion & Shopping

Julia Fox on why she went food shopping in her underwear

By Jaime E. Love 2 days ago

Julia Fox just went food shopping (as you do) and, well, the internet can’t stop talking about it. Why? Because she went in her underwear. Yep, no word of a lie. Fashion’s favourite It-girl has gone and delivered yet another unexpected style moment and her reasoning is downright iconic.

Now, let me set the scene for ya. Julia’s been serving a whole loooooad of lewks lately, including a NSFW naked dress, a flame bralette worn with a pair of Lady Gaga-worthy platforms and, I mean, who could forget her DIY jeans tutorial where she cut off the waistband and wore it as a top? Like we said, iconic. And for her latest outing in Los Angeles, she’s gone and upped the ante once more.

While your regular supermarket ‘fit might be a pair of leggings and slouchy t-shirt, Julia’s walking to the beat of her own drum, emerging from a

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Elite Fashion Brands Continue Building in the Metaverse

By Jaime E. Love 3 days ago

In my girlfriend’s world, people pay $500 for t-shirts and $2,500 for trench coats. That’s because she works at the corporate office of Burberry, the British luxury fashion brand. But for the last few months, the 166-year-old fashion house has been blasting company-wide emails about a new kind of fashion line: web3 wearables.

Last August, Burberry launched wearable NFTs for a crypto video game called Blankos Block Party. Sharky B NFTs, sold together with a jetpack, armbands, and pool shoes, generated about $375,000 in sales. Now, brands such as Gucci, Louis Vuitton, Nike and Adidas, want to dress this burgeoning market, too.

With virtual goods generating sales of about $110B in 2021 and Fortnite developer, Epic Games, making $50M from one set of skins alone, fashion companies want in. Each brand wants to dress the metaverse’s virtual inhabitants – which, even while the crypto market craters, they maintain

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Love Island contestants will ditch fast fashion for second-hand clothes this year

By Jaime E. Love 4 days ago

(eBay)

This year’s Love Island contestants will wear second-hand clothes after the ITV show announced a new partnership with eBay UK.

The partnership marks the first time the show, which is famed for partnering with fast fashion brands like I Saw It First and Missguided, has partnered with a pre-loved clothing company.

This means this year’s Islanders will exclusively be wearing pre-loved clothes, unless they bring their own into the villa. The clothes from eBay will be available to them in the cast’s shared wardrobe in the new villa.

Mike Spencer, executive producer of Love Island, said: “We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner. As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.

“This partnership will see our Islanders get to dive into

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How French Retail Is Spearheading Circular Fashion; Vestiaire Collective, Printemps, Galeries Lafayette

By Jaime E. Love 5 days ago

If Vestiaire Collective’s March acquisition of U.S. resale marketplace Tradesy put the French company head to head with behemoth The Real Real, the deal also spotlighted French retail’s progressive, vanguard mentality when it comes to circular fashion.

In France, buying secondhand comes second nature. “Vintage fashion and savvy shopping have always been part of French culture,” says Alix Morabito, Galeries Lafayette Head of Womenswear, Kids and Lingerie, Trade Marketing and Special Projects, citing Paris’s plethora of thrift shops and flea markets. This motivation springs from both “economic advantage and the desirability of the past,” she adds.

Indeed, while B-Corp certified Vestiaire Collective continues to innovate with a new and ultra sustainable central Paris headquarters, — inaugurated this week — luxury department store players Printemps and Galeries Lafayette are evolving their own ongoing

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