‘The Beauty Of Blackness’ Tells The Origin Story Of Fashion Fair Cosmetics
The Beauty of Blackness, a documentary that tells the story of Manner Good Cosmetics, the 1st cosmetics line made primarily for Black women, is offered to stream on HBO Max.
Eunice Johnson – the co-founder of JET and EBONY Publications – produced the company in 1973 right after she could not come across merchandise that complemented the pores and skin colour of the styles who were being a part of the Ebony Style Fair. The upstart cosmetics enterprise provided darker tones of lipstick and eyeshadow as opposed to the much more widespread, neutral hues.
“She started out this firm to actually offer a resolution for a dilemma,” reported Cheryl Mayberry McKissack, President of Trend Fair. “The standard current market corporations who were being promoting cosmetics were not earning shades for women of all ages of colour.”
According to the Hollywood Reporter, the documentary characteristics interviews with designs, entertainers, and style gurus these types of as movie star MUA Sam Wonderful, designer Sergio Hudson, and the Grammy Award-winning singer, songwriter and actress Kelly Rowland.
“Fashion Truthful Cosmetics offered some of the most significant cultural moments for people today of shade,” explained High-quality. “With tiny to no illustration in cosmetics, Eunice Johnson one-handedly manufactured background and produced a safe haven for women of all ages of colour in cosmetics — for each individuals and personnel alike. I was thrilled to take part in the documentary and talk on the historic increase, slide and relaunch of this iconic brand. Having turn out to be the first Creative Make-up Director and launching the very first co-branded selection for the brand has been a highpoint in my career a homecoming of sorts.”
Right after obtaining the business in 2019, McKissack and present CEO Desiree Rogers introduced Manner Fair to the subsequent degree, completely comprehension the demands of today’s consumer. It now offers vegan products and includes a assortment of make-up possibilities for all skin sorts.
“It genuinely is the first cosmetics enterprise that was created in honor of Black women’s glamour, elegance and trend. Black girls sit at the cornerstone of this wonderful manufacturer, and we really don’t have several of people that have been all over 50 plus decades,” explained Rogers.
Directed by Tiffany Johnson, The Splendor of Blackness was filmed in 2020, and produced by Sephora in collaboration with Epic Digital and Vox Creative.
“One of the points you see in it is that it tells the heritage and results in that bridge to be ready to explain to the story of what has been, but is also equally essential to notify the tale of what is and what can be,” explained Mayberry McKissack. “And so, you’ve obtained like 3 diverse divisions: what happened, what is going on, and then you have people projecting what this usually means for the long term.”
“Fashion Reasonable has always been influenced by the beauty, fashion and glamour of Black women of all ages,” additional Rogers. “It gave Black females the chance to expertise magnificence in the very same way other girls experienced been accomplishing for a long time, so we recognized the relevance of documenting the relaunch. This documentary is a nod to the manufacturer, which was a single of the initial, and continues to, understand and rejoice Black magnificence.”
