trends

Feeling out of touch? TikTok and Gen Z have completely changed the way trends work

There has long been a rule in fashion that declares all popular styles must go from being trendy to outdated to trendy again over the course of 20 years. The so-called “20-year rule” controlled the trend cycle for decades — until TikTok took over.

Since the COVID-19 pandemic began and TikTok usage increased 180% among 15- to 25-year-olds, we’ve seen fashion from the 60s, the 70s, the 80s, the 90s, Y2K and the 2010s “Tumblr era” come back in style. Those are a lot of trends to cram into a measly two-year period.

On TikTok, all it takes is one or two viral posts flaunting a certain aesthetic for the style to become a “microtrend,” or an intensely popular clothing item that people feel they must have. Microtrends only last a few weeks or months before going out of style again.

Over

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5 fashion trends you’ll see everywhere in 2022

Earlier this week, we discovered the beauty trends set to take over this year, but what should we expect from the fashion world?

While fashion trends tend to move fast, there are a few that you can get ahead of now before they take off with a little help from a stylist. Fashion expert Melissa Garcia joined the 3rd hour of TODAY to share the trends you should expect to see this year, for every member of the family. From gorpcore for men to sherpa for kids, Garcia has the scoop on the hottest looks — and how to style them.

Keep reading to discover the trends before everyone else and shop the looks that are easy to pull off.

Gorpcore fashion trend for men

TODAY

Gap Corduroy Joggers

A look inspired by hikers and nature enthusiasts, the “gorp” in gorpcore stands for the term commonly used for trail mix:

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Milan Fashion Week Runway Trends: Get the Look

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What Are Fall’s Biggest Trends? Net-a-Porter, Nordstrom, and More Retailers Share Their Picks

At our best, fashion editors are like psychics. We can clearly foresee which trends are bubbling up, which are here to stay, and which are fading into the abyss. And while our fingers are quite on the pulse, so too are those belonging to buyers, merchandising officers, and editorial directors of online retailers. This is a group that can see, in real-time, which trends are flying off the shelves.

The impact of COVID-19 on fashion and retail has been enormous, but people are shopping again, and the overarching theme seems to be getting dressed up for occasions. “Our customer is inspired to dress up and be social again,” Fwrd’s vice president April Koza tells Vogue. Nordstrom’s SVP of designer and new concepts, Sam Lobban, agrees with this sentiment: “Across the board, fall feels like the return of fashion. Events are on, and there’s a general sense of excitement to be

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