Shopping

Brace yourself for the human-free shopping revolution

By George C. Mikkelsen 2 weeks ago

The Daily Telegraph recently reviewed Boutiques by Lucien Boucher, a volume of lithographs of Parisian shopfronts published in 1925 and reissued by The Mainstone Press. It records a world poised at a moment of change, as reflected in its high street shopfronts. A grisly ensemble of prosthetic limbs in the Bandagiste’s window recalls the enduring devastation of the First World War, while a jaunty constellation of gramophone horns looks forward to the jazz age.

In 1938, at another moment of flux, Eric Ravilious published High Street, his own lithographic record of the British high street. More than 80 years on, his vision of the urban high street survives, despite the creep of coffee bars and fashion chains, in market towns across the land.

But for how much longer? In January 1948, the first British supermarket opened and self-service shopping was born. Now technology is poised to eliminate both queuing at

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A 2021 case study of a global fashion brand shows unprecedented ROI and conversion rate of its Livestream shopping sessions hosted on buywith | State

By George C. Mikkelsen 2 months ago

NEW YORK, Dec. 9, 2021 /PRNewswire/ — A data of a year-long study of Livestream shopping, based on 30 live shopping sessions hosted on buywith by a global fashion brand, showed unprecedented KPI:

  • 15% average conversion rate (with the highest 22% for a single session)
  • Up to 10x conversion rate vs. on-site conversions
  • Average ROI 10
  • Increased AOV
  • Access to new audiences

The most determining Livestream shopping sessions’ success factors were:

  • The host’s knowledge of the brand and ability to maintain high session engagement
  • Cross-channel session promotion
  • Exclusive offers as a session sign-up incentive

“We are thrilled to learn the results of this case study. Livestream shopping is a powerful sale channel, and it is here to stay. Livestream shopping not only demonstrates outstanding ROI but also fosters loyalty and enables brands to capture new audiences”, said Adi Ronen Almagor, the CEO and Co-Founder of buywith.

Liel Anisenko,

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Nordstrom fashion guru Kate Bellman offers holiday shopping tips

By George C. Mikkelsen 2 months ago

Kate Bellman, Nordstrom’s managing fashion editor, knows that you’re already making a list and sighing over it twice.

What is the perfect present for that husband who insists he only wants peace on Earth? What about the mother-in-law return-a-holic? Or that business partner. Silky PJ’s? We think not.


Bellman actually has answers for this still COVID-cautious but increasingly social and, dare we say, bold holiday season. “People are ready and excited to get back out there this holiday season,” she says. She oversees fashion content at Nordstrom’s corporate, supporting all stores including the one at Fashion Show Mall on the Strip. Her job is to make shoppers aware of must-have trends and items. She is also well known for her Style Stories through the store’s livestream

Are you saying it’s beginning to look like a glitzy Christmas season?

Yes! People are ready to dress again, which means statement pieces reflecting

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These are the 5 jackets a shopping editor has in her fall fashion rotation

By George C. Mikkelsen 3 months ago

Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.

In my opinion, the perfect formula for a cute fall outfit is jeans, boots and a jacket. With this outline, you can easily swap in any denim wash, any style of boot and any shirt to go under your jacket, and it still works — the styling options are pretty endless.

And after being a shopping editor for about five years, I think I can say that I have a pretty comprehensive collection of jackets (aka an overflowing closet). And while my closet holds everything from leather jackets to sherpa bombers, there are a few styles that I always come back to. Keep scrolling to get the

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