Brands

Op-Ed | The Key Element Most Brands Miss About Genderless Fashion

By George C. Mikkelsen 1 month ago

In fashion, trans and gender-non-conforming people are often the inspiration but rarely the intended customer.

That’s changing fast: brands are incorporating genderless designs and nonbinary models on the runway and in stores, campaign imagery and social media. But while there is no denying the positive impact of that inclusive messaging, the work does not stop there.

After all, what is so great about a gender-inclusive campaign if actual non-conforming customers cannot fit in the clothes? Many clothes labelled genderless are still sold in stores and on websites that are built around men’s and women’s departments. And sizing for these items tends to be limiting and sometimes prohibitive for the customer who shops across the binary.

Binary size charts are challenging, since the customer has to make their own size equivalences while shopping, usually relying on generic conversion charts that don’t always apply directly to brands. Binary gender-specific fit particularities like

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Shop the Black-owned brands Luka Sabbat wore for his In The Know July cover

By George C. Mikkelsen 6 months ago
Luka Sabbat

Luka Sabbat

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Luka Sabbat is In The Know’s July cover star! Shot by photographer Shaniqwa Jarvis at Colony Studios Brooklyn, Sabbat’s fashion choices are easily showstoppers unto themselves. Sporting styles in brands like Wales Bonner, Raf Simons, Loewe and Yohji Yamamoto, Sabbat’s sartorial choices are, in short, a fashion lover’s dream.

However, in his interview with In The Know’s Consulting Editor at Large, Elaine Welteroth, the 23-year-old creative entrepreneur and actor made sure to discuss why it’s important to support and wear Black designers. For the shoot, Sabbat donned pieces by Black brands, including Hood by Air, Wales Bonner, Pierre Blanc, Gallery Dept. and more.

Credit: Shaniqwa Jarvis

Credit: Shaniqwa Jarvis

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Arab Fashion Brands To Keep An Eye Out For!

By George C. Mikkelsen 7 months ago





a stuffed animal is lying on the ground: Arab Fashion Brands To Keep An Eye Out For!


© UAEMoments
Arab Fashion Brands To Keep An Eye Out For!

When shopping, you often think of international brands such as Zara, Bershka, h&m, and more. But what about Arab local brands? There are many emerging Arab fashion brands, some of which gained tremendous fame over the past years.




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© UAEMoments

Jeux

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These Are the 2021’s Most Popular Brands

By George C. Mikkelsen 9 months ago

Fashion analytics and shopping platform, Lyst, has fast become the fashion editor’s indespensible tool for keeping up to date with all the latest shifts and styles that are taking over the shopping market. The Lyst Index, a quarterly ranking of fashion’s hottest brands and products, offers a particularly fascinating glimpse into the fashion zeitgeist at any given moment. Well, Lyst’s Q1 20201 Index has dropped, bringing with it the hottest 20 brands to know this year. Scroll down to get the intel.

Despite the continuation of social distancing for many, this quarter’s list is made up of many industry’s heavy-hitters, think Gucci, Dior, Prada and Louis Vuitton. It’s clear that luxury is not a market that shows any sign of slowing down.

“Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following

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