Singapore online shopping sites web traffic increased amidst COVID-19: study

2020 signified strong customer confidence in e-commerce retail despite mobility restrictions and mounting concerns over the pandemic, according to the latest research by e-commerce aggregator iPrice Group.

The study, done in collaboration with online behavior platform SimilarWeb and mobile marketing platform AppsFlyer, showed that the overall website traffic of online shopping platforms went up year over year across Singapore.

Amongst Southeast Asian (SEA) countries, Singapore saw the highest surge in website traffic in 2020 at 35%.

iPrice Group’s platform also found that Singapore consumers spent an average of $83.5 (US$62) per order in 2020. This is the highest across SEA countries.

“Whilst demand for essential goods is necessary, COVID-19 has broadened the online demand of SEA consumers for non-essential items such as fashion, electronics, health & beauty, and sports & outdoors that were seen through online spending instead,” the report stated.

Moreover, the study found out that two Singapore-based e-commerce companies, Shopee and Lazada, were the most-visited e-commerce platforms across SEA countries throughout the year. Shopee had a total average visit of over 281 million in 2020, whilst Lazada had over 137 million visits during the same period.