What men and boys may want to wear in the aftermath of the pandemic was an overarching issue this Milan year.
If just one asks Italy’s pack of elevated and lavish casualwear models — no a lot less dignified, artistic, or superior-good quality than their runway-showing siblings — color would come up as an response, and knitwear and linen, also.
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Normally catering to a additional trend-conservative audience, these brand names are making the most of momentum as persons return to traveling and look for escapism in idyllic summer season destinations.
Manufacturers are updating their trend to tap into youthful generations and an global clientele, moves exemplified by Harmont & Blaine’s ongoing rebranding and Slowear’s and Brett Johnson’s retail force (the former model is opening a retail outlet in Manhattan’s SoHo in two months). They ongoing to attraction with wardrobe-developing assortments, typically injected with a lot more daring color selections and high-class lightweight materials.
Circumstance in place, Slowear’s spring palette was joyful, drenched in the sunlight, tinged with marine hues, and grounded in earthy tones with breezy linen blazers worn more than peachy shirts and sunflower yellow Tees, matched with sandy chino trousers, while Harmont & Blaine stepped on the gasoline, introducing a thought selection that revolved about weekdays, renamed to reference a mood these types of as wisdom, fact, independence and far more, each a person related to a different zingy color.
Courtesy of Harmont&Blane
The vitamin injections delivered by all-yellow lightweight shorts with striped shirts in excess of emblem Ts, or the citrusy attractiveness of orange gingham crewnecks layered above striped shirts and identical-colour chino pants, mingled with bolder pink and bright blue ensembles delivered unfussy will take on the relaxed wardrobe, at instances imbued with athletics inflections.
Total, there had been nods to Italian summers by using popsicle shades and breezy fabrics in these wardrobe-making collections. At Slowear, a seaside cabana’s thick stripes appeared on shirts, shorts and knitwear, the latter including eco-pleasant Ice cotton options, a action among the many others the organization has taken along its sustainable journey, which could have it acquire B Corp standing in 2023.
Courtesy of Slowear
Occur future summer time, knitted polo shirts and underpinnings are sure to exchange also-stiff-to-don shirts and become each day fundamentals. For instance, designer Luca Larenza had open up weave knit polos that have been charmingly languid, or cardigans in scaled-up horizontal stripes and childish vests knitted loose to match tailored cargo pants.
Knitwear was powerful at Brett Johnson, way too, as he underpinned his elevated casualwear search — loaded with deluxe fabrics and solutions, these kinds of as pores and skin-moisturizing beeswax utilized to clothes — with superfine crewnecks and tactile cable knits, some of which had been hooded.
Courtesy of Luca Larenza
The American designer charmed his developing audience, with its packed presentation proving that business is in great form as footfall at the lately opened Dubai retailer — its initially — by now prompt.
His were apparel meant for the off-obligation Wall Street types, trading woolen grey and blue match uniforms for elasticated Bermuda trousers crafted from the ultralight Solaro material and deconstructed blazers in linen cotton and silk, or linen bomber jackets.
Courtesy of Brett Johnson
Even though functioning a restrained colour palette that hinged on the sandy tones of Dubai’s desert, he included touches of forest eco-friendly, purple and canary yellow, as, he thinks, not even trend conservative buyers could resist their appeal.
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