December 4, 2022

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Fashion come on you

For Luxury Brands, Collaborations and Destination Runway Shows Are Paying Off

Idris Elba, shoe detail, attends the photocall for "Three Thousand Years Of Longing (Trois Mille Ans A T'Attendre)" during the 75th annual Cannes film festival at Palais des Festivals on May 21, 2022 in Cannes, France

Collaboration, “hacking,” “swap,” “interaction” — no matter what the powers that be decide to call the partnership between two separately buzzy fashion brands that come together to release an even buzzier product, it continues to be a surefire way to get consumer attention. Same goes for destination runway shows and events, according to the Lyst Index for Q2 2022