November 30, 2022

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Fashion come on you

Anthropologie launches denim recycling program

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Dive Transient:

  • Anthropologie introduced Monday its 1st denim circularity application, an initiative to mitigate denim waste in landfills, according to a business press launch shared with Retail Dive.
  • The hard work is in partnership with Cotton Incorporated’s Blue Jeans Go Inexperienced, an initiative the corporation explained as remaining at “the forefront of denim recycling.”
  • Clients are invited to bring in applied denim to any of the brand’s 200+ Anthropologie locations to be recycled into insulation products.

Dive Insight:

Anthropologie has joined a developing team of stores who are employing systems to decrease textile waste caused by the trend business.

Before this yr, Anthropologie declared its A Increased Very good platform, which particulars the brand’s journey to grow to be a lot more environmentally sustainable and socially mindful, the release claimed.

“At Anthropologie we are fully commited to building a additional sustainable long run and getting mindful of our environmental effect on the world throughout our business enterprise operations,” Elizabeth Preis, Anthropologie’s main marketing officer said in the release. “We are frequently ideating new and ingenious methods to implement sustainability efforts throughout all sides of our brand’s ecosystem by repurposing reclaimed objects into imaginative displays in our shops, using upcycled elements in our 1-of-a-kind home windows, and reworking everyday resources into exceptional and astonishing packaging.”

From July 25 by means of Aug. 7, buyers are invited to recycle their denim at Anthropologie shops for $20 off a new, entire-selling price jean acquire of $100 or extra.

The business reported prospects are invited to recycle any type of denim attire item inclusive of denims, jackets, shirts, skirts and more, as long as it’s produced of 90% cotton or bigger. The brand name will be accepting denim fall-offs as a result of Aug. 31.