Day: May 16, 2022

Blokecore: The men’s fashion trend throwing it back to Britpop’s heyday

Blokecore is essentially ‘dress like you’re a football hooligan from 1997, but make it fashion’ (Picture: Getty Images)

While you may call some men lads or boys, it takes a certain type to earn the moniker of ‘bloke’.

The colloquial term doesn’t have an exact definition, but it conjures images of a man’s man; the type who loves football, spends his time at the pub, and eschews metrosexuality.

While blokey behaviour has been associated with misogyny and hooliganism over the years, a new generation of fashion-forward males are endeavouring to bring the aesthetic back to the fore.

Blokecore is a style that’s become popular recently with Gen Z and Millennial TikTokers, mirroring the womenswear trend cycle with a distinctive 90s/00s feel.

However, where women’s fashion has focused on statement grunge-inspired pieces and standout rave gear, blokecore is all about looking as average as possible.

The aesthetic is set to be

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Fashion’s Moda Operandi moves in on beauty, appoints Harper’s Bazaar Beauty Director

By Becky Bargh
12-May-2022

With Jessica Matlin at the helm, co-founder Lauren Santo Domingo said the move into beauty was Moda’s ‘next logical step’

Moda Operandi allows customers to buy looks fresh off the runway

Fashion retailer Moda Operandi is backing a future with beauty.

The luxury e-tailer, which allows customers to buy looks fresh off the runway, has confirmed it will now stock a selection of cosmetic brands and has appointed its first beauty chief.

Jessica Matlin, a well known figure in the circuit, having served as Beauty and Health Director at Teen Vogue and Deputy Beauty Editor at Cosmopolitan, and most recently as Beauty Director of Harper’s Bazaar, will take up the challenge of launching the business into beauty.

She is also the co-founder and host of her own podcast, Fat Mascara, which has recorded more than 400 episodes.

“I am excited to be leading

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