Ulta Beauty Launches MUSE Accelerator Program Focused on Early-Stage BIPOC Brands

Major Retailer’s Inaugural Application Presents Retail Readiness Sources and Mentorship to Emerging BIPOC Attractiveness Brand names

BOLINGBROOK, Ill., June 07, 2022–(Company WIRE)–Ulta Magnificence, the nation’s largest natural beauty retailer, is now accepting apps for its MUSE Accelerator, its inaugural system committed to supporting early-stage BIPOC attractiveness manufacturers to launch and prosper in retail. Via the MUSE Accelerator, Ulta Attractiveness will educate, inspire and assist participants with time, methods and mentorship to put together varied leaders, founders and business people for retail readiness, even though nurturing a local community to support empower each individual picked participants’ journey.

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Ulta Beauty’s MUSE Accelerator supports the firm’s ongoing DE&I efforts to amplify underrepresented voices while curating and nurturing a varied assortment. (Image: Ulta Splendor)

“MUSE Accelerator is an additional way we’re bringing to everyday living our motivation to diversifying our unparalleled assortment so all friends can see by themselves mirrored at Ulta Beauty,” suggests Monica Arnaudo, main merchandising officer, Ulta Elegance. “We believe it is our obligation to acquire tangible techniques to make foundational market transform. As a vacation spot in which brand names can discover, thrive and efficiently achieve unchartered heights, this method allows us even more nurture emerging BIPOC brand names and create meaningful affect for the communities we provide, our business and the globe.”

The MUSE Accelerator supports Ulta Beauty’s ongoing efforts to amplify underrepresented voices whilst curating a numerous assortment. Launching in September, eight BIPOC attractiveness brand candidates will receive $50,000 in financial guidance to propel brand name advancement in addition to methods intended to get ready just about every for retail readiness and prolonged-expression achievements. This will contain distinctive chances to find out from subject matter issue authorities throughout different topics these types of as merchandising, provide chain, legal and marketing and advertising, as well as model founders and field leaders’ engagement through hearth chats and panels.

Tale carries on

To guarantee a significant, productive knowledge, a strong curriculum was established in partnership with Venture Noire, a non-gain firm that specializes in accelerator applications devoted to Black and minority business owners. The 10-7 days curriculum features digital and in-human being classes centered on model improvement including:

• Brand name Method & Positioning: An immersive, 360-degree setting up session that provides resources, guidance, and assets needed for extended-term results.

• Retail 101: Professional instruction on how to properly start, develop and thrive in a countrywide, omni-channel retail natural environment.

• Offer Chain & Logistics: A important course on arranging for and navigating distribution channels to ensure ideal purchaser ordeals.

• Demo Week & Celebration: A after in a lifetime possibility to pitch the makes to prospective traders and retailers.

Mentorship is an a must have providing that will make it possible for members the exclusive option to understand from a dedicated mentor about the program of the method. MUSE Accelerator Mentors Shontay Lundy, founder of Black Lady Sunscreen, Ron Robinson, founder and CEO of BeautyStat, Desirée Rogers, CEO of BLK/OPL and Julissa Prado, founder and CEO of Rizos Curls, are among the varied business-leaders who have properly created models. They are graciously offering their time and know-how to aid this up coming generation of beauty leaders.

“Obtaining designed and released a brand name from concept to aisle, I realize the critical significance of mentors as guides alongside the way – especially as a minority navigating new territories,” claimed Shontay Lundy, founder and CEO, Black Lady Sunscreen. “I was lucky to have had these help and honored to have the option to pay it ahead by Ulta Beauty’s MUSE Accelerator.”

Ulta Beauty is now accepting apps for the 2022 MUSE Accelerator cohort, with alternatives to be declared September 2022. Suitable early-stage BIPOC brand names are encouraged to use now by viewing ulta.com/muse-accelerator for tips and to learn far more about the system. The deadline to submit is June 30^th at 11:59pm CT.

About Ulta Natural beauty

At Ulta Attractiveness (NASDAQ: ULTA), the options are attractive. Ulta Elegance is the most significant U.S. magnificence retailer and the premier attractiveness place for cosmetics, fragrance, skin treatment solutions, hair care solutions and salon products and services. In 1990, the Company reinvented the magnificence retail practical experience by supplying a new way to shop for attractiveness – bringing together all issues elegance, all in just one place. Today, Ulta Magnificence operates much more than 1,300 retail merchants throughout 50 states and also distributes its goods as a result of its web-site, which features a selection of guidelines, tutorials, and social articles. For much more details, check out www.ulta.com.

Ulta Elegance was a short while ago extra to the Bloomberg Gender Equality Index, which tracks the financial performance of public companies fully commited to supporting gender equality by means of policy progress, representation, and transparency. Extra facts about Ulta Beauty’s corporate obligation efforts can be identified at https://ulta.com/investor/esg.

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Eileen Ziesemer
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