June 19, 2024


Fashion come on you

Snapchat debuts AR shopping, AR spectacles and Pixy in Asia, Digital News

Try to remember when Snapchat came around in 2011 and revolutionised social media and interaction with pals and households with its funky filters?

 And then 4 a long time afterwards, in 2015, introduced augmented truth (AR) to our telephones so that Snaps are even a lot more entertaining and engaging?

Well, in that circumstance, it need to arrive as no surprise that in 2022, Snapchat is bringing AR procuring to users all around the environment.

Nowadays, Snapchat revealed its trend and elegance AR attributes on the platform, as nicely as its AR glasses, Spectacles and the Pixy digital camera for the initially time in Southeast Asia.

Searching is now created obtainable, pleasurable and private with Snapchat’s hottest AR Lenses in collaboration with vogue and magnificence makes.

For the very first time, users can test on a new outfit without having owning to bodily improve their apparel and can see whether a splendor item matches their skintone without having needing to swatch it in particular person.

All buyers have to do is scan the Lenses codes and attempt it out like any other filter.


If end users like what they see, they can buy from the brand’s on the net internet site effortlessly.

The AR Lenses are impressively exact and even give color variations so buyers can browse as a great deal (and as extensive) as they want like they generally would in a retail retail outlet.


Some brand names include Puma, Dior, Pandora, MAC Cosmetics and Piaget. In time, Snapchat wishes to work with nearby manufacturers.

“The means to store on the web isn’t a new craze, but what is not as widespread is AR procuring. It is continuing to evolve and it is a house we’re continuing to get started to tell the story.

Interestingly, what we’re observing is that consumers are in advance of manufacturers in quite a few cases.

It is models we want to push the adoption to make sure individuals are capable to obtain the complete suite of brands that they like,” Kathryn Carter, Snapchat’s APAC Typical Manager told Geek Tradition.

“We would enjoy to welcome all manufacturers! At the second we have only labored with global brand names in the marketplace and regionally. We have seen some wonderful good results with Mecca for instance, and we’d absolutely love the possibility to partner and make a thing with some [Singaporean] manufacturers.”


Speaking of evolving the AR house, Snapchat today demoed its upcoming-gen Spectacles – Snap’s to start with pair of eyeglasses that convey augmented actuality to light-weight.

The light-weight AR display screen glasses are designed for creators and examine new techniques to fuse pleasurable and utility by immersive AR. For US$380 (S$525), Spectacles occur in two shades (no pun supposed): Mineral and Carbon.


Very last but unquestionably not minimum, is Snap’s pocket-sized flying camera named Pixy (US$249.99). With a very simple tap of a button, Pixy can fly, float, orbit close to a subject and even abide by where ever the user goes with out a controller or any set-up.

A companion to Snapchat, video clips from Pixy are wirelessly transferred and saved into Snapchat Memories where by people can later edit, customise, add sounds and Lenses to the movies and images captured.

“The AR attributes we have showcased today are just some illustrations of how Snap is frequently working to tap the immersive potential and chances in AR, seamlessly marrying the wants of brand names and evolving tastes of shoppers,” claimed Carter.

Presently, Spectacles and Pixy are both offered in the US. It is only a matter of time just before these solutions come to be out there in Southeast Asia and the relaxation of the planet.

This post was 1st posted in Geek Society.