It took Skin practically 20 yrs, but the well known women’s lingerie, apparel and extras model is last but not least having the plunge into menswear.
The luxury brand name started by Susan Beischel in 2003 has amassed a movie star adhering to that incorporates Meghan Markle and Oprah Winfrey. And now, she’s got her sights established on the fellas.
Much more from WWD
The menswear experienced a smooth start for the duration of an party in Cannes final month and will hit shops for spring. The men’s selection is centered all-around principles these types of as the brand’s trademark double-layer gauze T-shirts produced from natural and organic pima cotton, as perfectly as lightweight sweat tops and trousers crewneck and cardigan sweaters, robes, each a duvet and a terry design, and quilted slippers. The Ts, accessible in equally small and long sleeves, are raw cut with rolled edges, hallmarks of the brand name. The sweatpants are available in a extensive and a slender leg, the sweatshirt provides extend homes with shoulder seams on the again, the terry gown has slit pockets and there is one design of underwear — a box trunk with spandex additional for extend and convenience.
The materials are the very same as these utilized in the women’s selection, are special to the brand name and offer a soft, silky truly feel. There are subtle aspects on the items this kind of as embossed logos and bar finish tabs.
Selling prices assortment from $40 for the underwear and $115 for the slippers to $70 and up for T-shirts, pants for $110 to $170, sweaters about $295 and robes for $180 to $225. The parts are supplied in a selection of colours but are centered all over neutrals these types of as navy, grey, white and black.
The assortment is currently being offered to the exact same distribution as the womenswear and features Neiman Marcus, Saks Fifth Avenue, Ssense, Harrods, Selfridges and the Mitchells Retailers.
“The upscale, luxury customer usually takes refuge in consolation and simplicity,” Beischel claimed. “And we’re bringing it to males now.” She believes now is the correct time to broaden into menswear because the pandemic has created a demand for relaxed, innovative essentials that can be worn although functioning from dwelling, or just lounging all over.
But the men’s start is not staying seen as a examination and the company believes it can carve out a financially rewarding area of interest. The preliminary selection consists of far more than 20 designs with 8 below the brand’s “continuity application,” which Beischel explained as basic principles that are available for reorder. And Ken Sitomer, main government officer of Skin, has superior hopes for the men’s assortment, which he projected could sooner or later increase to come to be a $50 million business enterprise.