November 30, 2022

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Fashion come on you

Pinterest to Acquire THE YES, an AI Powered Shopping Platform for Fashion

SAN FRANCISCO, June 02, 2022–(Company WIRE)–Pinterest, Inc. (NYSE: PINS) – Currently, Pinterest is asserting that it is signed a definitive arrangement to obtain THE Sure, an AI run searching platform for vogue that allows users to store a customized feed based on the user’s lively input on model, design and style, and measurement. Pinterest thinks that THE YES’s management, modern engineering and proficient group, combining procuring know-how with fashion industry believability, will aid accelerate Pinterest’s eyesight for it to be the dwelling of flavor-pushed searching.

With hundreds of manufacturer merchants on its platform, the crew at THE Sure has developed an intensive style taxonomy that employs human know-how and device understanding to power a comprehensive algorithm in manner. THE YES’s brand interactions and buying experience can perhaps be utilized to other types on Pinterest this kind of as household, splendor and foods.

THE Of course was founded in 2018 by CEO Julie Bornstein, an ecommerce and trend field veteran and CTO, Amit Aggarwal, a tech field veteran. Around the past several several years, THE Indeed has scaled to offer a customized each day purchasing feed that learns a user’s design and style as they shop with hundreds of retailers, which includes international makes and discovery makes throughout the manner spectrum.

On the closing of the transaction, Julie will report to Pinterest’s Co-Founder and CEO, Ben Silbermann, and will lead shopping eyesight and technique across Pinterest, building a new and strategic firm dedicated to Pinterest’s style-driven purchasing attempts that will aid steer the evolution of features for Pinners and retailers on Pinterest. Pinterest is excited to welcome THE Indeed group to be part of Pinterest adhering to the closing of the transaction.

“THE Of course workforce are gurus in creating an close-to-finish searching knowledge. They share our vision of generating it straightforward to come across the suitable merchandise that are customized for you dependent on your flavor and style. We’re really psyched about THE YES’s talented staff and technology as we establish committed purchasing ordeals on Pinterest.” – Ben Silbermann, Co-Founder and CEO of Pinterest

“I’ve spent my occupation at the intersection of shopping, manner and know-how and have witnessed initial-hand the worthwhile influence of developing technologies that allows models to be a part of a platform with relieve although enabling clients to share their choices. Becoming a member of forces with Pinterest to broaden our attain using these an inspirational platform is an exciting and excellent up coming phase for our team and know-how.” – Julie Bornstein, Founder and CEO of THE Yes

Pinterest is a searching platform that provides together the special business intent of its audience and the capacity to visually check out items as you would in a journal or catalog. In a world of impulse acquiring, Pinterest is built to enable encouraged searching. It’s like a catalog, customized to your unique preferences.

In the months pursuing the closing of the transaction, Pinterest options to sunset the THE Indeed app and web page to allow for the merged groups to aim on know-how integration and evolving our browsing vision.

Matter to the pleasure customary closing conditions, the transaction is predicted to shut in the second quarter of 2022.

This interaction is made up of forward-wanting statements in the this means of applicable securities legal guidelines. Forward-hunting statements and information usually relate to potential situations and expected revenues, earnings, dollars flows or other elements of our operations or operating outcomes. Ahead-hunting statements are frequently discovered by the words “will,” “can,” “count on,” and similar expressions, which include the unfavorable thereof. The absence of these terms, even so, does not signify that the statements are not ahead-seeking.

Since these forward-on the lookout statements require risks and uncertainties, there are essential variables that could lead to our true effects to vary materially from the expectations expressed in the forward-on the lookout statements. These things consist of, devoid of limitation, the following: failure to get needed regulatory approvals in a timely fashion or if not failure to satisfy any closing disorders to the proposed acquisition of THE Certainly hazards connected with tax liabilities or variations in U.S. federal tax regulations or interpretations to which the proposed transaction with THE Yes or the get-togethers thereto are subject hazards related to the procedure of THE YES’s enterprise prior to the closing of the acquisition failure to successfully combine any new business enterprise failure to realize the predicted positive aspects of any put together operations unanticipated charges of obtaining or integrating THE Sure likely affect of announcement or consummation of the proposed acquisition on interactions with 3rd functions, which includes workforce, consumers, associates and opponents lack of ability to keep key personnel alterations in laws or governing administration restrictions influencing the acquisition or the parties and financial, social or political circumstances that could adversely have an impact on the proposed acquisition or the get-togethers. Extra details about these and other risks that may effect our company are integrated in our Form 10-K for fiscal 2021 and in our other SEC filings. You can locate these experiences by means of our web page at http://investor.pinterestinc.com/. We caution you not to location undue reliance on any forward-wanting statements, which communicate only as of the day hereof. We do not undertake any obligation to update any forward-looking assertion or other details in this communication, besides to the extent necessary by legislation.

***Money terms of the transaction have been not disclosed***

See resource model on businesswire.com: https://www.businesswire.com/news/residence/20220602005897/en/

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