November 30, 2022

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Must Read: Nordstrom Pivots Away From Influencers, Michaela Jaé Rodriguez Covers The Zoe Report

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These are the stories producing headlines in manner on Friday.

Nordstrom is pivoting absent from influencers
Nordstrom’s Anniversary Sale has been a key money-generating celebration for the corporation and influencers alike given that the 2010s. But Small business of Manner reports that this 12 months, the retailer decreased its affiliate fee price to 3.5 per cent, down from 7 per cent, lessening influencers’ interest in producing content material for the occasion. “It is just not as exciting as it once was,” explained Anna Jane Wisniewski, a manner blogger. “There is not a large amount of newness.” In past several years, the sale served as quite a few influencers’ biggest source of money Wisniewski thinks “influencers developed the on the internet anniversary sale,” and feels as though Nordstrom “pulled a speedy one particular.” Business of Trend