Must Read: Beyoncé and Adidas Launch Ivytopia, Ken Downing Named Halston’s New Creative Director
Photograph: Courtesy of Adidas x Ivy Park
These are the stories creating headlines in fashion on Thursday.
Beyoncé and Adidas launch new Ivy Park selection, Ivytopia
Explained as “a journey to uncover one’s personal nirvana,” Ivytopia options distinct appears to be with inclusive and gender-neutral sizing in overall performance gear, style designs, footwear and equipment. In a statement from the brand, the selection was built “by blending all-natural and organic and natural aspects with futuristic particulars and shapes…The daring crystal prints even further illustrate a sense of serenity and ethereal elegance, while a high-voltage coloration palette is a reminder of the sheer vibrancy of Ivy Park.” The line is available on-line at adidas.com on July 21 and July 22 in decide on shops, globally. Fashionista inbox
Ken Downing is Halston’s new imaginative director
The previous Neiman Marcus vogue director will believe the posture of artistic director of Halston on Aug. 1. Downing will oversee the evolution of the brand name and provide as the “community encounter and voice,” claimed Robert W. D’Loren, chairman and CEO of Halston’s father or mother company Xcel. Requested what Halston stands for now, Downing stated, “Which is a little something we are going to be redefining, as we go forward with a pretty present day position of look at. It continues to stand for modern magnificence and simplicity, and which is often what he was about.” WWD
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Meta’s mass method to digital trend
Meta is nonetheless making an attempt to locate the proper technique to bringing digital fashion into the metaverse, most recently partnering with digital style retailer DressX to make a direct-to-avatar goods design. So much, digital fashion choices have leaned in direction of mass charm rather than experimentation. For Glossy, Zofia Zwieglinska explores why, and what is and is just not performing. Glossy
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