Luxury fashion retailer, FLANNELS, has opened the doors to its new store at Blanchardstown Centre, Dublin’s largest retail and leisure destination. The store is the retailer’s first in the Republic of Ireland.
The retailer is home to a carefully curated edit of designer clothing, accessories and footwear for men, women and children. It stocks the biggest names in luxury fashion, as well as an evolving roster of new and emerging labels, including Burberry, Creed, Versace, Stone Island, and Tom Ford.
FLANNELS, which is part of Frasers Group, is an inclusive retailer – focused on bringing luxury fashion to everyone – and on offering the best possible in-store experiences. The brand will occupy the former Debenhams unit on the ground floor of the centre, spanning over 40,000 sq ft.
Blanchardstown Centre is Dublin’s largest retail and leisure destination, covering over 1.1 million sq ft. The centre acts as a key community focal point and attracts high visitor numbers from Dublin and surrounding counties, with an annual footfall of over 16 million.
Blanchardstown Centre has benefitted from an extension and extensive refurbishment process over the last two years, with further spend planned. The work involved a full mall upgrade. This investment has succeeded in attracting a host of new international and local brands, and centre occupancy currently stands at 98%.
Blanchardstown is Dublin’s third largest urban area, popular with urban professionals and young families, with one of the fastest growing populations in Ireland. Catchment totals 1.9m, with 39% of shoppers in the three most affluent Acorn categories. Blanchardstown has excellent transport connections – sitting on the M50 ring road and N3 motorway, eight miles from Dublin city centre, 15 minutes from Dublin airport and on a total of 20 bus routes.
Pat Nash, Managing Director at Falcon AM, asset managers for Blanchardstown Centre, commented:
“The luxury offer at FLANNELS will further diversify our fashion line-up here at Blanchardstown – broadening appeal significantly and speaking directly to demand from our catchment.
“The news closely follows a host of other signings and openings – reflecting the success of investment in the centre over recent months, in attracting premium brands that drive footfall and really enhance visitor choice.
“This opening is a great way to round off what has been a strong year for the centre. Confidence remains across the Irish retail market in the run up to Christmas, and we look forward to giving further positive updates in the new year.”