Belvita aims to add value for convenience retailers with new PMP

As part of the brand’s aim to attract new shoppers and help add value to the category, the new Belvita Honey & Nut PMP taps into the healthier multipack space within the convenience channel and communicates value to price-conscious shoppers.

Belvita Honey & Nut is a popular flavour in the convenience channel and Mondelēz International is sure that adding a PMP format will help retailers benefit from this success even further.

Belvita Honey & Nut PMP will be available at a price mark of £1.49, in a multipack format that Mondelēz believes will drive sales within both the breakfast and food-to-go occasions.

Amy Lucas, brand manager for Belvita at Mondelēz International, said: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking Belvita Honey & Nut PMP an excellent option for convenience retailers.

“At Mondelēz International, it’s our purpose to provide the right snack for the right moment, so we’re really excited to bring this new format to retailers and consumers alike.”

The new Belvita Honey & Nut PMP packs will be available from December.

For ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.