George C. Mikkelsen

Feeling out of touch? TikTok and Gen Z have completely changed the way trends work

There has long been a rule in fashion that declares all popular styles must go from being trendy to outdated to trendy again over the course of 20 years. The so-called “20-year rule” controlled the trend cycle for decades — until TikTok took over.

Since the COVID-19 pandemic began and TikTok usage increased 180% among 15- to 25-year-olds, we’ve seen fashion from the 60s, the 70s, the 80s, the 90s, Y2K and the 2010s “Tumblr era” come back in style. Those are a lot of trends to cram into a measly two-year period.

On TikTok, all it takes is one or two viral posts flaunting a certain aesthetic for the style to become a “microtrend,” or an intensely popular clothing item that people feel they must have. Microtrends only last a few weeks or months before going out of style again.

Over

Read More

Fashion Industry May Finally Face Accountability for Its Huge Toxic Footprint

 A model walks the runway at the Prada Resort 2019 Fashion Show on May 4, 2018 in New York City.

A model walks the runway at the Prada Resort 2019 Fashion Show on May 4, 2018 in New York City.
Photo: Mike Coppola (Getty Images)

A bill before the New York State Assembly could finally impose some standards on an incredibly polluting but little-regulated industry: fashion. The proposed law, known as the Fashion Sustainability and Social Accountability Act, would make New York the first state in the U.S. to have any sort of environmental reporting requirements for the fashion industry.

The law would apply to apparel and footwear companies doing business in New York that earn more than $100 million in annual global revenue—a big umbrella that encompasses high fashion brands like Prada and Armani; mall staples like Nike; and fast-fashion companies like Shein and Boohoo. The law itself is essentially an accounting mechanism, designed to force companies to get a handle on their supply

Read More

Brace yourself for the human-free shopping revolution

The Daily Telegraph recently reviewed Boutiques by Lucien Boucher, a volume of lithographs of Parisian shopfronts published in 1925 and reissued by The Mainstone Press. It records a world poised at a moment of change, as reflected in its high street shopfronts. A grisly ensemble of prosthetic limbs in the Bandagiste’s window recalls the enduring devastation of the First World War, while a jaunty constellation of gramophone horns looks forward to the jazz age.

In 1938, at another moment of flux, Eric Ravilious published High Street, his own lithographic record of the British high street. More than 80 years on, his vision of the urban high street survives, despite the creep of coffee bars and fashion chains, in market towns across the land.

But for how much longer? In January 1948, the first British supermarket opened and self-service shopping was born. Now technology is poised to eliminate both queuing at

Read More

5 fashion trends you’ll see everywhere in 2022

Earlier this week, we discovered the beauty trends set to take over this year, but what should we expect from the fashion world?

While fashion trends tend to move fast, there are a few that you can get ahead of now before they take off with a little help from a stylist. Fashion expert Melissa Garcia joined the 3rd hour of TODAY to share the trends you should expect to see this year, for every member of the family. From gorpcore for men to sherpa for kids, Garcia has the scoop on the hottest looks — and how to style them.

Keep reading to discover the trends before everyone else and shop the looks that are easy to pull off.

Gorpcore fashion trend for men

TODAY

Gap Corduroy Joggers

A look inspired by hikers and nature enthusiasts, the “gorp” in gorpcore stands for the term commonly used for trail mix:

Read More