Affordable fashion retailer opens first Scottish store at Braehead Shopping Centre

The Vanilla fashion store has just opened at Braehead Shopping Centre. Photos by Jeff Holmes.

BRAEHEAD is welcoming a new clothing store.

The first Vanilla fashion store in Scotland has opened at the Renfrew shopping centre.

The Vanilla philosophy is to “help each individual woman and teenage girl find their own unique style, identity and confidence, embracing both femininity and a sassiness in what they wear”.

The brand has two fashion ranges. Blue Vanilla is aimed at women, while Pink Vanilla, is for teenagers and young adults between 14 and 24.

The Vanilla store is located in the shopping centre’s lower mall on a 2,350 square foot retail unit.

The addition created ten new jobs.

Michelle Burns, Vanilla’s head of retail stores, said: “We were very selective when searching for the ideal location to launch our first Scottish standalone store and Braehead ticked all the boxes for us.

“The centre attracts a huge footfall with it’s already impressive reputation for having a wide variety of stores, restaurants and cafes giving it a strong appeal for women and girls of all ages.

“With our new store opening at Braehead we’ll give women and girls a trend-led and affordable option when it comes to their fashion choices.”

Helen Wight, manager of the newly-opened Vanilla fashion store at Braehead shopping centre.

Braehead’s centre director Peter Beagley said: “I’ve no doubt Vanilla will be everyone’s favourite fashion flavour, bringing the latest on-trend styles to shoppers at Braehead.

“This is another example of why Braehead is the ideal and go-to retail destination for new and exciting brands, who want to reach current and new customers and give them the chance to see, feel and try on the fashion clothing before they buy.”